Design in Innovation

My understanding of design has evolved considerably since I worked as a part-time freelancer web designer and developer more than a decade ago. I now see design predominantly as a tool to emotionally delight customers, as well has help them achieve their functional objectives with minimum time and effort.

More thoughts on the role of design and user experience in building innovative products will be shared in my upcoming product book.

This website is archived and will not be updated regularly.
Feel free to get in touch if you'd like to discuss this topic.